There's the saying that "any press is good press" right? you've all heard that at some point I'm sure. I'm definitely more inclined to stick with the good-press side of things as much as I can, and the more I do it the more focussed I'm starting to become in the interviews I'm giving.
A massive part of the past 18 months has been conducting all these video interviews that I post online for you guys to check out, and it's taught me a tremendous amount about what works and what doesn't work on camera in terms of being the interviewee...
I'm thinking about this topic right now for a number of reasons, and I think these can be important to any of us no matter where we are in our careers. Just being conscious of what you're saying in public, and how people might possibly perceive what it is you're saying, is a really strong tool for success when it comes to self promotion. TC Electronic just posted a video interview from the NAMM show a couple of weeks back, and that's really been the catalyst for today's blog post, and I'm going to break down my thought process behind giving the interview, and also where I'm at right now with all the projects I have in development.
Just having more than one thing on the go at a time, such as the website, the video lessons, the upcoming book, new album coming out, touring etc etc, kind of dictates that I'm going to want to let people know about it at some point or another. I think it's important not to let things out of the bag too soon because that puts too much pressure on you to finish them before they're meant to be done, and I hate to rush things... So finding the balance of when to talk about that stuff in public is really important to me. In the video below (my interview with TC from NAMM) you'll see a balance of talking about what's been going on work wise, but also what's been going on in a human context. I'm genuinely happy to have been able to have stayed off the road a little more in 2011 and spent more time with my wife, and it's those kinds of things that people can relate to, and can identify with as fellow human beings.
I'm sure if you have any kind of commitment in your life besides music, there are times when you wish you could spend more time attending to that side of life. And I'm sure your to-do list or workload in music might often take over your life from time to time to the detriment of other basic human elements around you. So I find being honest in interviews, and making sure people understand that no matter how hard I work or what success I attain with what I do for a living, I'm actually a human being before any of it.
I think it's also been important for me to let people know that I'm not just out there to take their money and then split. I genuinely care about helping people out in any small way that I might be able to, and the information I put out there through all the various media outlets I have is going to suit many different walks of life, and most importantly for the end user many different budgets. There is a ton of information that is absolutely free with no obligation, and then there are some options for people who want to dig a little deeper into certain things that I have to say.
So how can you use this information? well I would highly recommend writing down a list of things that are active in your life right now. Try and make one side of the page about work related stuff, and one side of the page about human stuff. Not that the work related stuff isn't human, I just want to impress upon you the importance of remembering we're human before we're musicians... Figure out which of the work related things you want to focus on, and also how you want to tell the world about it, and then balance that with something human related like walking the dog, going to dinner with your wife etc etc...
I've been doing this for a while now, and it's really helped my work flow and my perspective on whatever it is I'm currently working on. I constantly remind myself that there's someone out there on the other end of a blog or a product that is also human. And they go through a ton of the same things I do on a daily basis. So if I can enhance the audience perspective of attainability of whatever it is I'm talking about, communication and connection to whomever is reading or watching what I'm saying is going to be achieved way more efficiently.
And we come back to that word communication again! it's a really powerful one, and it's something that I have to thank you, the reader, for continuing to engage in. And I hope by engaging in whatever it is I'm doing online or in person right now, you can build some concepts of how these simple tools might work for you and your situation.
Are you a musician? artist? manager? booking agent? webmaster? just ripping off a few simple ideas (like having a blog!) from me or anyone else out there that engages their audience online, can boost your presence in whatever online marketplace it is that you're aiming for. And incorporating the human element into what you do, and letting people know that, despite some specific skills at whatever your chosen craft is, you're a lot like them on almost every level, will open up communication more than you can imagine.
Thanks for reading, enjoy the interview, and try and take something from it in terms of how you might go about being interviewed or perhaps interviewing someone yourself! As always, please comment below! I'd love to hear your feedback, and where you're brain is at on this subject. I can always learn something new from hearing form you guys so never underestimate your opinion or your question asking!